11 Under the Radar Black-Owned Beauty Products That Never Fail

The sphere of Black beauty brands is growing at a rapid speed, and I for one couldn’t be more excited. As a woman of color, finding products tailored to the nuances of Black skin and hair has never been easy. But with the category of brands and founders amplifying, shopping has become less of a hunt and more of a journey. Today there are lots of products to choose from, from high-end retailers to convenient drugstores—and though many brands are created with melanin-rich skin in mind, their products are often designed to work with all skin and hair types.

The beauty industry has come a long way in diversifying its offerings thanks to Black-owned beauty brands. There are tons of options, which is a good thing, but with such a big lot, some fall under the radar. Ahead, I’ve gathered the brands and products that never fail to deliver amazing results. Whether you’re looking to refresh your beauty routines or just want a chic new lipstick shade, these are staples you’re bound to love.

Products From Black-Owned Beauty Brands We Love

1 / 11

Range Beauty True Intentions Skin-Soothing Hydrating Foundation ($33)

Shade diversity is just one of the highlights of Range Beauty’s foundation. True to the brand’s ethos, the formula is crafted with intentional ingredients for sensitive and eczema-prone skin. The soothing blend includes chamomile and green tea to reduce flare-ups and breakouts and medium coverage that has a skin-like finish.

 

• BUY ON SEPHORA- $33
• BUY ON ORANGE BEAUTY – $33

2 / 11

Maed Reset Lip Serum ($36)

If you’re questioning whether you really need a lip serum, trust me when I say you need this one. It’s packed with gentle actives, skin-loving ingredients, and botanicals to brighten, hydrate, and even lightly plump your lips to create the perfect base for lipsticks and liners. Plus, the gold tube looks luxe when pulled out of your handbag or stored on a vanity.

 

 

• BUY ON MAED – $36

3 / 11

Moodeaux Brand New Eau de Parfum ($98)

This fragrance is the perfect transitional scent between winter and spring. The top notes include spicy aromas of cardamom and pink peppercorn that melt into a refreshing sparkling yuzu and floral accord.

• BUY NOW – $98

4 / 11

S’able Labs Qasil Exfoliating Mask ($45)

This exfoliating mask incorporates a slew of good-for-you ingredients aimed to brighten and smooth the skin—think turmeric, actives and the star East African qasil. The combination targets hyperpigmentation at a deeper level to target stagnant melanin to reveal skin that’s even, smooth and deeply moisturized.

• BUY NOW – $45

5 / 11

Ami Colé Lid Joy Matte Liquid Eyeshadow ($16)

This tiny tube packs a punch that rivals any powder eyeshadow. Each shade delivers a saturated stain of color with a smooth and velvety finish. You don’t need a lot to get a bold look and can forgo brushes thanks to the C-shaped applicator. The full lineup includes two soft matte browns and two poppy hues for a more eclectic look.

• BUY ON AMI COLE – $16
• BUY ON SEPHORA – $16

6 / 11

OUI the People Featherweight Hydrating Body Gloss Oil ($65)

This body gloss is perfect for all skin types thanks to its unique formula. Not quite an oil, it absorbs into the skin quickly to hydrate instantly and help retain moisture throughout the day. But don’t be mistaken—it gives your skin a glowy halo and subtle orange blossom fragrance that’s hard not to love.

 

• BUY ON SEPHORA – $65
• BUY ON OUI THE PEOPLE – $65

7 / 11

BeautyStat Universal C Eye Perfector ($52)

Like BeautyStat’s Universal C Skin Refiner, this product is loaded with powerhouse brightening ingredients. But it’s not just for dark circles. With peptides and other anti-aging components, it targets fine lines and puffiness to improve the look and feel of the skin. The creamy consistency and quick absorption rate only add to its skin benefits, making it ideal for mornings when you’re short on time and extensive nightly routines.

• BUY ON BEAUTY STAT – $65

8 / 11

Pound Cake Semi Matte Liquid Lipstick ($24)

Pound Cake is known for its selection of red liquid lipsticks made for varying complexions. But their latest addition, a collection of matte brown shades, is just as alluring. Richly pigmented and long-lasting, they make creating the perfect brown or nude lip easy and are comfortable to wear for hours.

• BUY ON ULTA – $24
• BUY ON POUND CAKE – $24

9 / 11

Wyn Beauty Big Vision Tubing Mascara ($19)

Wyn’s tubing mascara doesn’t just lengthen your lashes—it also defines them and gives them a desirable fan-like look. The dual-tipped wand features an arched brush that deposits a dark coat of color evenly from root to tip and tackles lower lash lines like no other.

• BUY NOW – $19

10 / 11

Fenty Beauty Cherry Dub Pore Purify’r Gel Cleanser ($34)

If you’re a fan of Fenty’s Cherry Dub brightening mask, then you’ll likely love this cleanser. Like the mask, it brightens and evens tone, leaving you with a healthy glow. But it’s gentle enough for daily use and even helps decrease shine.

• BUY NOW – $34

11 / 11

Ranavat Glossing Hair Masque ($65)

More than a hair mask, this treatment works to deeply condition and combat dryness and damage to reduce breakage. The nourishing formula penetrates the surface of your strands to strengthen them with bonds and restore your hair’s vitality. The result? Smooth and fortified hair with maximum shine and a touch of volume.

• BUY ON RANAVAT – $65
• BUY ON SEPHORA – $65