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Looking for a new skin serum, hair thickener or everyday lipstick? Our library of editor-reviewed beauty products is here to help.

Gabby Thomas and Rihanna at the 2025 Met Gala
Award Shows

All the Met Gala Beauty You Can Shop at Ulta Right Now

By Leiana Foye May 6, 2025
Starting at under $20.
Patrick Ta and Tower28 beauty products
Beauty for All

The Best AAPI-Owned Beauty Brands to Shop This Month

By Rowan Lynam May 6, 2025
Celebrate the best in AAPI-owned beauty.
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Shopping

10 Things NewBeauty Readers Couldn’t Stop Buying in April

By Leiana Foye May 5, 2025
High/low beauty routines, unlocked.
the root project clean canvas

This Detoxifying Hair Cleanser Is Like a Cold Plunge for Your Roots

kosas-plump-juicy-cleansers

Launch List: The Best New Beauty Products in May

woman with blonde hair wearing gold hair clip

Sephora’s ‘Oh Hair Yeah!’ Event Is Full of Hidden Gems Up to 50 Percent Off

lenox and sixteeenth

This Triple Acid Serum Targets Hyperpigmentation, Acne Scars and Wrinkles at Once

woman holding fragrance bottle
Fragrance

Your Signature Scent Is Up to 40 Percent Off on Amazon Today

By Leiana Foye May 1, 2025
Plus, more beauty deals from Amazon's Summer Beauty Event.
benefit-hoola-wave-cream-bronzer-balm
Makeup

We Tried Benefit’s New Cream Version of Its Cult-Classic Hoola Bronzer

By Britt Fallon April 30, 2025
Love at first swipe.
Dr. Lara Devgan lip plumper and Dibs makeup brush
Shopping

Beauty Products So Good, They Keep Selling Out

By Danielle Fontana Dooley April 29, 2025
It's official: These products are worth the hype.
Salty Face Tanning Water and True Botanicals Eye Patches

Beauty Editor Empties: The Products We Finished and Loved in April

woman applying skin care products

The 10 Best Skin Care Deals in Amazon’s Summer Beauty Event Start at $9—Today Only

Jupiter and Pequel products

The Best Under-the-Radar Beauty Brands at Target

NB100 TalkShopLive Stream

makeup and skin care on table

Surprise! Amazon’s Massive Summer Beauty Event Kicks Off Today With Up to 40 Percent Off Makeup

A Walmart logo is displayed outside one of their stores on March 23, 2025 in San Diego, California.

Walmart Is Launching Beauty Bars at 40 Select Stores Nationwide

gobeauty-modern-miracle-egf-serum

This EGF Serum Is a Lifesaver for Aging Skin

juicy lips

The Best Products to Get the Trending ‘Juicy Lips’ Look

woman using skin serum dropper on cheek

Picking the Best Serum for Your Skin Type Is Easier Than You Think

washingface

The Best Gel Cleanser for Every Skin Type, According to Dermatologists

cosmetics bag open to show various makeup

Now You Can Shop TikTok’s Top Beauty Brand on Amazon

Bad Bunny and Kacey Musgraves

So Much Celeb-Favorite Beauty Is Going On Sale Next Week

woman with afro looking up to camera

This Viral Serum Instantly Sculpted and Brightened My Under-Eyes

This Luxurious Tanning Foam Got Me Over My Fear of Self-Tanners

byroe-peach-tea-clay-mask

This Hydrating Clay Mask Is Clinically Proven to Tighten Pores

clinique black honey lipsticks on gray background

Hurry! Sephora Quietly Dropped a Major Sale on Clinique Makeup

amazon beauty products

10 Beauty Products Amazon Shoppers Are Buying in Droves in 2025

drugstore foundations

The Best Drugstore Foundation for Every Skin Type and Concern

Moody, cinematic image of a woman holding a spray bottle, and spritzing moisture on to her face. Shadows provide a space for copy.

The Best Setting Spray for Every Skin Type and Concern

elizabeth-arden-advanced-ceramide-capsules

This Ceramide Serum Can Take Up to 10 Years Off the Appearance of Your Skin

cleanser for pores amazon

The Very Best Cleansing Balms That Leave Nothing Behind

luxury mother's day gifts

Luxury Mother’s Day Gifts That Will Make You the Favorite Child

Jonathan Van Ness attends Netflix's "Survival Of The Thickest" season 2 premiere at DGA Theater on March 26, 2025 in New York City.

Jonathan Van Ness Just Built a ‘Beauty Capsule’ With On-Sale Sephora Products

Martha Stewart attends the opening night of "Othello" at the Barrymore Theatre on March 23, 2025 in New York City.

Martha Stewart’s Recent Makeup Look Includes a $14 Bronzer, $68 Concealer and Everything in Between

bobbibrownconcealer

Hey, Sephora VIB Members: This Top-Rated, Hydrating Concealer Is Now Under $30

Laura Geller Beauty products

Laura Geller’s Age-Based Sale Is Back for One Day Only—and the Deals Are Unrivaled

Jones Road Just Enough Tinted Moisturizer

I Tried Jones Road’s New Tinted Moisturizer and Here Are My Honest Thoughts

Brenda Song attends as Armani beauty celebrates Luminous Silk on March 20, 2025 in West Hollywood, California.

Brenda Song Shares Her MERIT Faves, Moisturized Lashes Tip and Makeup Mishaps

Mother's Day beauty gifts available on Amazon

You Can’t Go Wrong with Mother’s Day Gifts from Our Amazon Storefront

Beyoncé attends the 67th Annual GRAMMY Awards at Crypto.com Arena on February 02, 2025 in Los Angeles, California.

Every CÉCRED Product I’m Buying From Ulta Beauty Today

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