fragrance trends

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Fragrance

Bath & Body Works’ New Data Reveals How Important Fragrance Really Is to Americans

By Isabelle Buneo May 2, 2025
A look into just how important fragrance has become to beauty lovers.
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Fragrance

Fragrance Can Make or Break a Product Purchase—Here’s What the Data Says

By Rowan Lynam December 12, 2024
Here are the numbers to prove it.
kayali-pink-pepper-perfume-1
Fragrance

Pink Pepper Perfume Is Trending and These Are Our Favorites

By Britt Fallon November 14, 2024
A little spicy, a little sweet.
Collage of tomato scents from Maison Margiela, Snif Slice Society, Flamingo Estate and more

Tomato Scents Are the End-of-Summer Sleeper Hit in Fragrance

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